OAKBERRY USA
The Ask: Reinforce Oakberry’s positioning as the go-to functional food for active Gen Z in LA, Miami, and NYC, by focusing on building brand awareness across all communication channels, prioritizing social channels.
The Challenge: While active Gen Z know and love acai, most are not familiar with Oakberry’s brand.
The Insight: Active Gen Z prioritizes their wellness because they view every choice as a reflection of their identity and validation of self-worth.
Big Idea: Embrace your main character energy.
Role
Art Direction, Graphic Design, Campaign Book Design
Year
2024
In every great story, the main character is unapologetically themselves—confident, bold, and committed to growth.
At Oakberry, we embody that main character energy, celebrating our authentic ingredients and vibrant layers. We’re not afraid to stand out from the crowd, and we invite you to do the same. Step into your own main character energy and let Oakberry fuel your story.
Our açai cups are the boost you need to embrace what makes you unique while romanticizing every moment. Whether it’s the small parts of your daily routine, or the bold leaps you take, Oakberry is here to celebrate every chapter of your journey alongside you.
Out-Of-Home Executions
Social Media Grid
Tik Toks / IG Reels
Campaign Book Highlights
